This article contains affiliate links; if you click such a link and make a purchase, we may earn a commission.Huda Beauty to release a green-colored face powder inspired by matcha

Saman Shafiq, USA TODAYMon, March 2, 2026 at 5:01 AM UTC

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Huda Beauty is hopping on the matcha bandwagon, dropping a new face powder inspired by the popular drink.

Joining the lineup of her Easy Bake Loose Powders is "Matcha Milk Cake," a subtle-green shade "designed specifically to help neutralize redness and overly pink tones."

Huda said the new "Matcha Milk Cake" formula offers "blurring, shine-controlling performance" along with "an added complexion-balancing effect for redness/rosacea common in fair to light-medium skin tones."

The limited-edition shade, which delivers a soft matte, lightweight finish, has a silky, micro-milled texture and includes rice starch for shine control, according to Huda.

Huda Beauty's "Matcha Milk Cake" loose powder is a subtle-green shade "designed specifically to help neutralize redness and overly pink tones."What is matcha?

In recent years, matcha has gained significant popularity and become a cultural phenomenon, with many food brands such as Starbucks and Dunkin' adding matcha-flavored items to their menus. In December 20204, Forbes reported the matcha market is expected to hit about $5 billion by 2028, while Time, citing a Japanese agriculture ministry report, said the 2024 output of tencha, a type of tea leaf, was over 2.5 times higher than in 2014.

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Hence, it is not surprising that matcha is finding its way into the beauty industry. Skin and body care brands like Tatcha, Method and Native already have matcha-inspired products in their roster.

Matcha powder is a vivid green, concentrated powder made from the leaves of the Camellia sinensis tea plant, most commonly found in Japan and China, according to Harvard Health Publishing. Compared to other green teas, matcha has a more "distinct flavor that is sweeter and smoother."

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Huda's Easy Bake Loose Powders collection

The other shades in Huda's Easy Bake Loose Powders collection, also inspired by sweet treats, include:

Ube Birthday Cake

Sugar Cookie

Cherry Blossom Cake

Peach Pie

Cupcake

Pound Cake

Banana Bread

Blondie

Kunafa

Cinnamon Bun

Coffee Cake

Other shades in Huda's Easy Bake Loose Powders collection are also inspired by sweet treats such as Sugar Cookie, Cherry Blossom Cake and Peach Pie.When will Huda Beauty's Matcha Milk Cake be available?

Matcha Milk Cake face powder will be available starting March 12 online at Huda Beauty and at Sephora. It will retail for $39.

Saman Shafiq is a trending news reporter for USA TODAY. Reach her at sshafiq@usatodayco.com and follow her on X and Instagram @saman_shafiq7.

This article originally appeared on USA TODAY: How to get Huda Beauty's new 'Matcha Milk Cake' face powder

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