All About the $50 Million Fantasy Bra That Kylie Jenner Debuted at the 2026 Victoria’s Secret Fashion Show

Amanda LeMon, October 19, 2026 at 6:04 PM UTC

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Credit: Getty ImagesThe iconic Fantasy Bra returns as Kylie Jenner makes her first-ever appearance on the VS runway.The Gist -

The Fantasy Bra has its highly anticipated return at the 2026 Victoria’s Secret Fashion Show.

Kylie Jenner debuted the dazzling $50 million creation, designed in collaboration with luxury jewelry retailer Jacob & Co.

InStyle breaks down everything to know about the record-breaking piece, from its intricate craftsmanship to what makes it the most expensive Fantasy Bra in history.

An angel earned her wings last night—and her name is Kylie Jenner. Gisele Bündchen’s Red Hot Fantasy Bra from 2000 may have seemed steep, but leave it to a Kar-Jenner to take things to a whole new level. At the 2026 Victoria’s Secret Fashion Show, Jenner made her runway debut in a jaw-dropping $50 million Fantasy Bra, officially raising the bar (and the price tag) on one of the brand’s most dazzling traditions.

For decades, wearing the Fantasy Bra has been a coveted honor reserved for some of Victoria’s Secret’s most legendary Angels, including Tyra Banks, Heidi Klum, and Adriana Lima. But following the show’s hiatus and subsequent rebrand, the bejeweled spectacle took a back seat as the lingerie giant ushered in a new era. That is, until now.

Back by popular demand, the Fantasy Bra made its grand return this year with a little help from luxury jewelry Jacob & Co., which also celebrates its 40th anniversary in 2026. And naturally, the brand pulled out all the stops. Featuring the maison’s Angel Cut Diamond and thousands of intricately crafted pieces, the record-breaking creation is nothing short of a wearable work of art.

Kylie Jenner walks the runway for the Victoria’s Secret Fashion Show 2026 on October 18, 2026.Credit: Getty Images

“When we decided to bring back the Fantasy Bra this year, I couldn’t think of a more perfect person to design it than Jacob,” says Adam Selman, executive vice president and chief creative officer of Victoria’s Secret & Co.“I have been a huge fan of his work for a very long time, and he has played a big role in shaping pop culture. I love his artistry, his craft and his fearlessness. Jacob understands that a Fantasy Bra has to be spectacular, but what made him the right partner is that he designs for the person wearing it. That’s what Victoria’s Secret is all about.”

Ahead, we’re breaking down the details of the $50 million creation that’s giving the Fantasy Bra a whole new meaning.

A team of 15 artisans spent more than 1,000 hours crafting the bra.

Sketch of the 2026 Fantasy Bra.Credit: Jacob & Co.

Turns out, creating a $50 million bra is no small feat. Inspired by Jacob & Co.’s Rare Touch Jewelry Collection, the design posed a unique challenge: How do you turn thousands of diamonds and precious metal into something that actually moves like lingerie?

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The process began with a hand-drawn pencil sketch before moving to a full-scale model, which underwent several rounds of revisions to perfect the proportions. From there, the design was translated into a digital model featuring 3,218 individual components, each mapped out before being cast in 18-carat gold and assembled by hand. And the craftsmanship? Just as extra as the price tag. A team of 15 artisans spent more than 1,000 hours bringing the creation to life, carefully balancing flexibility, comfort, and, of course, maximum sparkle.

“We wanted to create the most spectacular Fantasy Bra ever made, but value alone was never enough,” says Jacob Arabo, founder, chairman, and creative director of Jacob & Co. “For me, it had to be about the diamonds, the light and the movement.”

It features 4,410 diamonds, to be exact.

A glimpse of the design process of the Fantasy Bra.Credit: Jacob & Co.

The Fantasy Bra features a whopping 4,410 natural diamonds totaling 1,373.39 carats, each carefully selected and positioned to catch the light from every angle. Among them are 91 larger white diamonds, ranging from 5.01 to 18.59 carats, in six different shapes: Angel-cut, pear (a King Kylie-favorite), round brilliant, heart, oval, and marquise. But it wasn’t just about piling on the bling. Each stone was secured using a setting tailored to its size, shape, and placement, ensuring the bra could move with Jenner with every step.

The centerpiece is a showstopping 75.54-carat yellow diamond.

The fancy vivid yellow center stone.Credit: Jacob & Co.

Among the 4,410 diamonds is a stunning 75.54-carat natural Fancy Vivid Yellow diamond, flanked by two round brilliant white diamonds totaling 11.85 carats. And this isn’t just any yellow diamond. Graded by the Gemological Institute of America (GIA), the stone boasts the highest possible color-intensity classification, making its vibrant hue all the more exceptional. And with a diamond this massive, the entire bra had to be designed around its size, weight, and placement. Talk about being the center of attention!

It weighs almost four pounds.

Credit: Jacob & Co.

As if walking the Victoria’s Secret runway wearing several lifetimes’ worth of salary in diamonds weren’t nerve-racking enough, Jenner had to carry some serious weight, too. The bejeweled creation weighs just under four pounds, per British Vogue. And here’s the kicker: The bra is made entirely of gold and diamonds, with no fabric in sight. According to Jacob & Co., the cups were specifically shaped to follow the body’s natural curves (like actual lingerie would!), while the diamond fringe was individually linked to allow for movement.

It’s worth a record-breaking $50 million.

Jacob Arabo and the 2026 Fantasy Bra.Credit: Jacob & Co.

With a staggering $50 million valuation, Jenner’s Fantasy Bra officially takes the crown as the most expensive in Victoria’s Secret history. For perspective, Bündchen’s famous Red Hot Fantasy Bra held the previous record at $15 million back in 2000. That’s more than triple the price tag, proving that when it comes to the Fantasy Bra’s grand return, the brand wasn’t about to do anything halfway. And with Jacob & Co. celebrating its 40th anniversary, the record-breaking creation is quite the way to mark the occasion.

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Source: “AOL Entertainment”